Advocacy Hub
Shaping a future where older Australians can thrive
Older Australians sit at the centre of everything we do.
We support aged care, retirement living and seniors housing providers to deliver quality care, influence government decisions, shape policy and drive public understanding – all to achieve better outcomes for older people and their families.
We advocate for well-designed, evidence-informed reform that reflects provider experience and responds to what matters most to older people and their communities.
We base our work on robust research, active member engagement, detailed policy analysis and open dialogue with government and the media.
As the unified voice for providers, we represent their collective experiences. We advocate for a high quality, trusted, future-ready aged care system to support older Australians – both for our current and future generations.”
Our advocacy priorities
We place older people at the centre of our work and support our members to deliver quality outcomes while influencing government decisions, shaping policy settings and strengthening the media narrative around aged care.”
Table of contents
Our advocacy priorities
We place older people at the centre of our work and support our members to deliver quality outcomes while influencing government decisions, shaping policy settings and strengthening the media narrative around aged care.”
Our advocacy focuses on three core themes that drive a stronger, more sustainable future for ageing in Australia.
Transition and reform
Supporting older Australians to age well
We help providers navigate the Aged Care Act 2024, Support at Home and other major reforms.
We translate complex changes into practical, actionable guidance so providers can lead with confidence and support older Australians to age well with the right services, housing and community connections.
Workforce
Building a skilled, capable and supported workforce
We advocate for workforce policy settings that attract, retain and develop the people essential to delivering safe, high-quality aged care.
We work to strengthen workforce capability and the conditions that enable staff to provide excellent care every day.
Funding, viability and sustainability
Advocating to meet the future needs and demands of older Australians
We champion stable, predictable and adequate aged care funding so providers can deliver high-quality care today, remain viable and expand system capacity for the future.
Our member voices shape our work
Diverse member experience drives our advocacy.
Providers across residential aged care, home and community care, retirement living and seniors housing guide our priorities and strengthen our policy positions.
We:
- represent aged care providers of all sizes, service types and locations in a trusted and authoritative way
- gather and amplify member insights to inform research, policy and advocacy
- provide forums for members to contribute to policy design, model development and advocacy positions
- reflect sector diversity and value each member’s contribution through our organisational structure
- foster collaboration across providers, sector leaders, subject matter experts, policymakers and communities
- uphold a fair ‘one member, one vote’ approach.
Member insights and experiences drive our policy positions, shape practical reform and strengthen the national conversation on ageing.”
The ageing continuum
Every person ages differently. Our Continuum of Ageing 2050 approach recognises that quality care must be adaptable across all stages of life, from early independence through to heightened support needs, ensuring the sector can provide:
- choice and autonomy early in the ageing journey
- strong community and family connections
- timely access to home, community or residential services as needs change
- consistent quality and safety across care settings
- clear, accessible, transparent information for informed family decision-making
This whole-of-life approach drives a responsive, future-ready system aligned with what Australians want as they age.
Together we are helping build a system that Australians can trust – one that supports wellbeing, independence and connection at every stage of ageing.”
Supporting ageing Australians and their families
Quality outcomes aren’t aspirations – they reflect community expectations and the standard older Australians deserve.”
Australians expect a system that treats older people with dignity and respect, prioritises safety, stability and quality, and recognises families as trusted and essential partners in care.
They expect transparency, reliability and accountability – a system that supports ageing well, not just ageing longer. We advocate for reforms that uphold these expectations, support ageing well and rebuild public trust in aged care.
We advocate for an aged care system that delivers:
- safe, high-quality and person-centred care
- access to the right services at the right time
- positive health, wellbeing and quality of life outcomes
- genuine choice and control for older people and families
- care environments that promote dignity, respect and independence
Supporting providers to deliver quality care outcomes
We equip members with the insights, tools and advocacy support they need to future-proof their organisations and deliver care Australians can trust.”
We champion a sector that places older Australians at the heart of everything we do. We represent member experiences across government, media and the community, and provide authoritative insights that influence reform and strengthen system improvement.
We work closely with members and the sector to improve the lives of older Australians to:
- advocate for well-designed policy settings that support safe, high-quality and person-centred care
- translate complex legislation into practical guidance
- drive continuous quality improvement through positive reform
- improve workforce capability
- share evidence, research and best-practice models
- elevate providers, participants and family voices
- collaborate with sector leaders and experts to improve outcomes across the breadth of the aged care landscape.
Influencing government and policy decisions
We work closely with all levels of government to shape a high-quality, sustainable and future-ready aged care system.
We:
- provide expert, evidence-based advice to inform policy, legislation and regulatory settings
- represent the collective provider voice, equip the government with real-world impacts of reform on services, workers and older Australians
- collaborate on reform design, implementation, practical insights to support workable and effective solutions
- advocate for sustainable funding, workforce and investment settings that equip providers to deliver high-quality care
- monitor emerging system issues and escalate concerns on behalf of members
- build constructive, long-term relationships that support continuous improvement in ageing and aged care policy.
Engaging and shaping the media narrative
We play a trusted, authoritative role in Australia’s public conversation on ageing.
We:
- provide expert commentary on aged care policy, reform, workforce, funding and sustainability
- represent real-world impacts of policymakers from member perspectives and experiences
- share evidence-based analysis to build clarity and understanding
- highlight sector excellence, innovation, and positive stories from providers, workers and older Australians
- shape respectful and inclusive public narratives about ageing
- respond quickly to emerging issues to ensure accurate, balanced coverage.
Supporting ageing Australians and their families
Quality outcomes aren’t aspirations – they reflect community expectations and the standard older Australians deserve.”
Australians expect a system that treats older people with dignity and respect, prioritises safety, stability and quality, and recognises families as trusted and essential partners in care.
They expect transparency, reliability and accountability – a system that supports ageing well, not just ageing longer. We advocate for reforms that uphold these expectations, support ageing well and rebuild public trust in aged care.
We advocate for an aged care system that delivers:
- safe, high-quality and person-centred care
- access to the right services at the right time
- positive health, wellbeing and quality of life outcomes
- genuine choice and control for older people and families
- care environments that promote dignity, respect and independence
Supporting providers to deliver quality care outcomes
We equip members with the insights, tools and advocacy support they need to future-proof their organisations and deliver care Australians can trust.”
We champion a sector that places older Australians at the heart of everything we do. We represent member experiences across government, media and the community, and provide authoritative insights that influence reform and strengthen system improvement.
We work closely with members and the sector to improve the lives of older Australians to:
- advocate for well-designed policy settings that support safe, high-quality and person-centred care
- translate complex legislation into practical guidance
- drive continuous quality improvement through positive reform
- improve workforce capability
- share evidence, research and best-practice models
- elevate providers, participants and family voices
- collaborate with sector leaders and experts to improve outcomes across the breadth of the aged care landscape.
Influencing government and policy decisions
We work closely with all levels of government to shape a high-quality, sustainable and future-ready aged care system.
We:
- provide expert, evidence-based advice to inform policy, legislation and regulatory settings
- represent the collective provider voice, equip the government with real-world impacts of reform on services, workers and older Australians
- collaborate on reform design, implementation, practical insights to support workable and effective solutions
- advocate for sustainable funding, workforce and investment settings that equip providers to deliver high-quality care
- monitor emerging system issues and escalate concerns on behalf of members
- build constructive, long-term relationships that support continuous improvement in ageing and aged care policy.
Engaging and shaping the media narrative
We play a trusted, authoritative role in Australia’s public conversation on ageing.
We:
- provide expert commentary on aged care policy, reform, workforce, funding and sustainability
- represent real-world impacts of policymakers from member perspectives and experiences
- share evidence-based analysis to build clarity and understanding
- highlight sector excellence, innovation, and positive stories from providers, workers and older Australians
- shape respectful and inclusive public narratives about ageing
- respond quickly to emerging issues to ensure accurate, balanced coverage.
Detailed information
Continuum of Ageing 2050
We are shaping a future that places older people at its heart through a bold initiative that reimagines ageing and aged care in Australia.
Research and insights
We listening to the voices of providers, aged care recipients and the community to produce evidence-based research and analysis.
Sector sustainability
We are advocating for an aged care system that is properly funded, sustainable and investable – supported by a capable workforce that can shape the future of ageing and aged care for generations to come.
Workforce strategy
We are committed to building and strengthening the aged care workforce so the sector can meet the growing care needs of older Australians now and the rising demands into the future.
Submissions and position statements
We help guide government decisions that are informed, practical and grounded in the needs of older Australians and the sector that supports them.
Media releases
We are a reliable, influential voice in the media – strengthening public confidence in aged care and supporting a constructive dialogue on the future of ageing in Australia.