Advertise in the Aged Care Today magazine
Advertise with Aged Care Today magazine
Aged Care Today, proudly published by Ageing Australia, is a trusted resource for the aged care sector. Covering retirement living, seniors housing, residential and home care, and related services, it delivers insightful, inspiring, and forward-thinking content.
To those who choose to advertise with us, we offer brand promotion not just in our magazine, but also on our website, in direct email communications and through CaRE – our member engagement platform.
We’re delighted to offer you a host of other tools and resources, which you will find on this resources page, to help you elevate your advertising strategy.
How to get in touch
Advertisement support
For support from our Aged Care Today advertising team, email or phone us during business hours on 1300 222 721.
Editorial support
Table of contents
About the Aged Care Today magazine distribution and audience
Distributed in print to all Ageing Australia members and the chief executives of more than 75 per cent of Australia’s aged care providers and electronically to a growing database of over 25,000 sector professionals, Aged Care Today offers advertisers a powerful platform for brand visibility.
Advertising in the magazine provides an easy way to reach your target audience and position your business as a key partner in the aged care sector.
We look forward to supporting you as you promote your business as a key player in shaping a better ageing future for all Australians.
How to book and submit your advertisement and editorial
With a range of advertising options and discounted rates for Ageing Australia associates as well as multiple issue purchases, plus the opportunity to run editorial in conjunction with advertising for our valued associates, we can tailor a package to meet your needs.
Editorial bookings
At Aged Care Today, we pride ourselves on publishing high quality, unbiased content, targeted towards the needs and interests of aged care providers – offering them new insights, information and inspirational stories.
Due to demand and limited space per issue, preference is given to Ageing Australia members, associates and stakeholders.
Please note, we do not publish advertorial (long-form advertising), however we do offer the option of a double-page spread, with a full-page advertisement on one side and editorial from the same business on the facing page.
For more information or to pitch your story idea, please email our editor, Linda Baraciolli .
When preparing your editorial, please adhere to our contributor guidelines.
Advertisement bookings
We understand the importance of making your advertising dollar count, and we are happy to work with you to tailor a strategy to meet your needs.
With a range of advertising options available – quarter-page, half-page, full-page and double-page spreads – as well as discounts for multiple issues and Ageing Australia associates, we can help you access your target market, for less.
For support from our Aged Care Today advertising team, email or phone us during business hours on 1300 222 721.
Maximum impact for associates
If you are an Ageing Australia associate, did you know you can secure a one-page editorial at no extra cost, which can run facing your full-page advert as a double-page spread, for maximum impact?
Autumn 2025 issue advertiser's resources
These resources for Aged Care Today advertisers are to help you optimise the benefits of advertising with us.
You can use the following resources in the ways that suit you best – on social media, on your website and even on your email signature block.
Remember, when using these resources, you can create a hyperlink to whatever page you like – including the page in the magazine where you appear.
Please note: These benefits are only available to you for the duration of the issue you are currently advertised in; once the next issue publishes, if you are not an advertiser in that issue, you will no longer be able to utilise these benefits.
Receive the current issue's resources
Web, Google and email resources
- Web page banner
- Google ads x 5
- Email signature
Social media resources
When sharing about your involvement with Aged Care Today, please remember to tag Ageing Australia.
- Social media tiles x 2
LinkedIn @AgeingAustralia
Facebook @AgeingAustralia
X @ageing_au
And please select from one or more of the following hashtags for your post, space permitting.
#AgeingAustralia, #AgeingAustraliaAssociate. #AgedCareToday, #AgedCareTodayMagazine, #AgedCare
