Navigating Aged Care Costs and Supporting Affordability under the New Aged Care Act
Navigating Aged Care Costs and Supporting Affordability under the New Aged Care Act

- State or territory VIC, WA, ACT, NSW, NT, QLD, SA, TAS
- Type of program Online, Webinar
- Sector relevance Residential aged care
- Topic relevance Aged care reform, Finance and funding
Webinar overview
This webinar explores how the new Aged Care Act will lead to higher participant contributions and how providers can develop pricing and communication strategies that improve financial outcomes while meeting the affordability expectations of individuals.
We will unpack five key decision factors that influence prospective residents and demonstrate how clear, value-focused messaging can build confidence and acceptance.
The session will also cover practical pricing approaches that support provider financial health. This includes strategies for maintaining liquidity, increasing Refundable Accommodation Deposits (RADs) and retention amounts, and ensuring overall performance against the Maximum Permissible Interest Rate (MPIR) in a changing market.
Who should attend?
All residential providers, finance managers, care managers, client coordinators, administrative staff and everyone who interacts with families and older people regarding admissions.
The outcomes are:
- Understanding the difference between price and affordability
- How charges impact different groups, including pensioners and self-funded retirees
- Navigating the complexity of aged care costs from a recipient’s perspective
- Communicating value and affordability to build confidence and acceptance
- Practical pricing strategies that support provider financial sustainability
Date: 12 August 2025
Time: 1pm - 2pm AEST
Ageing Australia members
$198 incl. GST each
Non members
$257.50 incl. GST each
Who is facilitating?

Bruce Bailey
Managing Director, Pride Aged Living
Bruce Bailey has 40+ years of expertise in building strong governance, strategic frameworks and sustainable operating models.
Bruce is a passionate and innovative thought leader. He is committed to assisting board members and senior management teams in the aged care and retirement living sectors to develop commercial mindsets for business sustainability and exceptional consumer experiences.
His unique insight into the challenges that aged care and retirement living providers face stems from decades spent assisting organisations to achieve key outcomes while growing, selling or merging their operations.

George Suharev
George Suharev – Principal Consultant, Pride Aged Living
George Suharev is a Principal Consultant at Pride Aged Living, specialising in Accommodation Optimisation for aged care providers. With over 15 years of healthcare experience, he has led quality improvements and process optimisation initiatives. As head of the Accommodation Revenue and Occupancy service line, George develops tailored pricing strategies to help clients achieve financial sustainability and deliver value-driven services.
Booking terms and conditions
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Cancellations, refunds, substitutions and transfers
Ageing Australia’s learning and professional development (L&PD) products are delivered subject to sufficient registrations, as stipulated by available tickets against each event, and tickets can be purchased directly from the what’s on page.
Training session viability of each advertised session is assessed one week prior to the scheduled date of delivery, when a decision is made regarding continuation or cancellation. When a training session is cancelled due to insufficient numbers or circumstances outside of the control of Ageing Australia, a full refund will be paid, directly to the customer who has made the initial purchase.
A full refund is also available if a participant withdraws from a training session, five or more days prior to the session being delivered, on the condition, that the customer has contacted , to inform regarding their intention to withdraw. No refunds or transfers will be considered without notification prior to the commencement of a training session. Late notifications will be considered on a case-by-case basis.
An organisation may choose to substitute a participant of a previously paid session, by emailing , 24 hours prior to the commencement of the training session. Full details of the substituted participant must be provided.
Payment terms
It is a condition of registration that participants pay full payment at the time of booking via credit card or by invoicing by prior arrangement. All payments must be finalised prior to commencement. Registrants who have outstanding payments will not be able to participate. Upon registration, a tax invoice will be emailed to the person making the booking.