Aged Care Employee Day toolkit
Aged Care Employee Day toolkit
Aged Care Employee Day on 7 August, is an opportunity for communities, organisations and individuals across Australia to recognise the dedicated and compassionate people who care for and support older Australians.
This 2025 communications toolkit has everything you need to help plan, promote and participate in this national day of appreciation.
Let’s make some noise and shine a light on the incredible work happening every day in aged care, retirement living and seniors housing.
Quick links
Write an Aged Care Employee Day 'message of thanks'
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Create and share a #ThanksforCaring video
Your voice matters.
We invite providers, operators, residents, clients, staff members, colleagues, families and loved ones to join us in celebrating the thousands of workers in our sector by creating a short video or photo tribute.
It’s a powerful way share your appreciation and gratitude with the wider community. It’s also a great chance to spotlight special initiatives, teams or innovations within your organisation.
Here’s how to get involved:
Record your video – use our video tips guide to help your team record a clear, simple message. We recommend filming in landscape (16:9) and keeping videos under 3 minutes.
Use hashtags – post your video to social media using #ThanksforCaring and #ACED2025.
Tag Ageing Australia – @AgeingAustralia on Facebook, LinkedIn and X.
Submit to us – upload via our online form, or send files to using WeTransfer or Dropbox.
Optional branding – add our official intro/outro video clips for a polished finish.
These videos will be featured across Ageing Australia’s communication channels in the lead-up to Aged Care Employee Day, and on the day itself.
Download the full communications toolkit
To start preparing to celebrate your aged care team on 7 August, download this toolkit to help you bring it all together with ease. It includes:
- logo suite
- Promotional images and files for digital use
- Social media tiles and templates
- printable posters, certificates and thank you cards
- video guide, video intro/outro and instructions
- media release template.
Share your story with local media
Help spread positive stories about the aged care workforce.
We’ve created a media release template to help you connect with your local media and raise awareness of your team’s work.
This day belongs to all aged care employees – from nurses, personal carers and lifestyle teams, to cleaners, cooks, administrators and volunteers.
Every role matters.
Every person makes a difference.
Sharing your story helps shine a light on the sector and celebrates those who care for older Australians every day.
Promote across your workplace
Logo suite – brand your celebration
Bring a consistent and polished look to your Aged Care Employee Day materials with the official ACED 2025 logo suite supplied in high-resolution format.
The suite includes:
standard and reversed Aged Care Employee Day logos
versions featuring Ageing Australia
positive colour and reversed colour options.
Posters
Help build excitement for Aged Care Employee Day by displaying posters where your staff, clients, residents and visitors will see them. Our posters are designed to inspire pride and recognition, while making it easy for everyone to join in and say “thanks for caring”.
Staff rooms and kitchens.
Common areas and reception.
Resident or client activity spaces.
Recognise with certificates and thank you cards
Personalised thanks go a long way.
Download our ‘Thanks for Caring’ certificate and thank you card to present to each staff member on the day. Consider:
including a personal note or message of appreciation
involving residents or clients in the presentation
creating a display wall of gratitude in your workplace.
Let’s come together on 7 August and say
#ThanksforCaring | #ACED2025
Host a celebration
Whether large or small, an event makes the day memorable and meaningful for your team. Some ideas include:
morning, afternoon tea or BBQ
in-house awards ceremony
staff shout-outs or peer-nominated recognition
client and family thank you boards.
Use the PowerPoint slide, promotional banners and images from the toolkit to build excitement and create a festive feel across your workplace and internal communications.
Social media
Spread the message on your organisation’s channels using our pre-designed social media frames and tiles.
Be sure to:
use #ThanksforCaring and #ACED2025
tag @AgeingAustralia so we can reshare your content
share quotes, behind-the-scenes stories or team photos leading up to 7 August.
Sample social media copy
LinkedIn, Facebook
This Aged Care Employee Day, Thursday 7 August, we say a heartfelt #ThanksforCaring to the incredible people who work with dedication, compassion and resilience to support older Australians. From care teams to support staff, our people are the backbone of our organisation, enriching lives every day with kindness, respect and professionalism.
Thank you for all that you do – not just today, but every day.
@AgeingAustralia #ACED2025
X (formerly Twitter)
On 7 August, we say #ThanksforCaring to our amazing team who care, support and enrich older Australians every day.
You’re the heart of our organisation, and of our aged care sector.
@AgeingAustralia #ACED2025